The No. 1 Way To Be A Better Investor

 | Dec 14, 2015 03:43AM ET

This one powerful tip will make you a better investor.

It’s a simple idea, and yet, despite all the evidence I’ll show you, I’m willing to bet the majority of readers won’t take advantage of this easy moneymaking strategy.

They’ll continue to think they are an outlier... that they, unlike the masses, can beat the odds.

Let’s start with a question that has a startling answer. What’s the average holding period for a share of Apple (O:AAPL)?

A decade? Far from it.

Five years? Much lower.

One year? Even lower.

Proving that investors are quickly losing their patience, the average share of Apple changes hands once every five months.

That’s a crazy figure. It proves investors are trading on headlines, emotions and gut instinct... not the sort of fundamentals that we know truly lead stocks higher.

After all, just like all publicly traded companies, Apple announces its latest sales and profits just once every three months. If shareholders (if we can even call them that) are holding for a mere five months, most hold for just one earnings announcement.

That means they aren’t buying a true stake in the company... they’re buying a few months’ worth of headlines.

It’s a dangerous - and stupid - trend.

Of course, this goes far beyond a single stock...

Our research shows that throughout the modern investing era, the average holding period for a stock has been four years. But it peaked in the 1960s and has been falling ever since.