The Long-Term Case For ETFs Over Stock Picking

 | Apr 26, 2017 01:39AM ET

There is an allure to stock picking that many investors find irresistible. They want to believe that uncovering the next Apple (NASDAQ:AAPL), Facebook (NASDAQ:FB), or Amazon (NASDAQ:AMZN) is just a click away. That they will have the fortitude to hold through the desperate times, in order to reap the rewards of exponentially increasing their wealth.

Individual stocks also carry unique and personable stories that make them easier to latch onto. Products that consumers love. Executives with a firm grasp on their business model. Fundamentals that belie the true value of the company’s hidden potential. Some, or all, of these factors add to the attractiveness of publicly-traded stocks as they align with your philosophical beliefs about the markets and economy.

Nevertheless, the reality of buying and holding successful companies over long stretches of time may be far different than most investors imagine. The table below illustrates a study completed by J.P. Morgan Asset Management and FactSet regarding the excess returns of individual stocks versus the Russell 3000 Index over a 34-year time frame.