The Importance Of Momentum And Timing In Trading

 | Dec 04, 2014 12:35AM ET

When we approach the stock market, it can be daunting for even the most experienced of traders. Although fundamentals play a large role in the determination of stock prices over the long term, sentiment is often the catalyst at work in short to intermediate term fluctuations.

“When torrential water tosses boulders, it is because of its momentum; when the strike of a hawk breaks the body of its prey, it is because of timing. Thus, the momentum of one skilled in war is overwhelming, and his attack precisely timed. ”— Sun Tzu, "The Art of War"

Our emotions are often experienced in waves of varying momentum: when we're excited, we may lavish in our successes, whereas when we're demoralized, we may feel like throwing in the towel and calling it quits altogether.

These waves of momentum are evident in stock prices over various time frames. In this case study, we'll take a look at NetEase Inc. (NASDAQ:NTES) and Yahoo! Inc. (NASDAQ:YHOO) and compare the recent run up in both stocks on the daily versus three hour charts, paying particular attention to the shifts in underlying bullish versus bearish sentiment by assessing price action.