The Ferruccio Lamborghini Stock Market

One of my favorite pastimes, when I have a little free time, is reading books and watching movies about extraordinary individuals who overcame significant obstacles to ascend to greatness.

In recent weeks, I rented a movie on Amazon Prime called “Lamborghini: The Man Behind the Legend” (2022) – which chronicled the rise of a man who grew up poor in a farming family, and after the war, took his mechanical skills to build a tractor company from scratch. He put it all on the line and achieved great success – which afforded him the opportunity to own and drive many Ferraris.

After some time, he met with Enzo Ferrari and noted to him that he loved the cars, but the clutch and transmission were weak and if they could in some way partner together, Ferruccio would build him an indestructible transmission and clutch so that it would retain its status as the greatest car in the world. Enzo insulted Ferruccio and told him to stick to tractors. This was a mistake.

With Enzo’s cavalier language, he birthed a formidable competitor in Ferruccio. At the Geneva auto show in 1964 – where Ferruccio launched the Lamborghini GT – all of the attention was shifted away from Ferrari (NYSE:RACE) and to the new kid on the block. Ferruccio declared to the fawning press, “you own a Ferrari when you want to BE somebody, but you own a Lamborghini if you already ARE somebody.”

It was a gut punch to Enzo, and to further rub salt in the wound during the unveiling of the green GT, Ferruccio had his assistant deliver the header image above (Bull and Horse) to Enzo. This was a clear message he had won the battle and that Enzo made a colossal mistake with his dismissiveness just a few years earlier. I’ll leave it to your interpretation what the drawing above implied, but the theme is crystal clear…

Now I don’t know whether Ferruccio was correct in his assertions of the superiority of his product or the people who drive it, but one thing was clear, had Enzo operated with a bit more tact and diplomacy – a farmer turned tractor manufacturer would have never given him a run for his money. Nor would Lamborghini have followed up on the success of the GT just over a year later (and presented at the Geneva auto show in 1966) with what some consider the first supercar and most beautiful car of all time…the Lamborghini Muira:

The header image above depicts a scenario of what the Stock Market Bulls may have a chance to do to the Bears (swap out the Ferrari horse) in coming months…

Last night, I discussed our outlook and the reasons why we hold this view with Phil Yinn on CGTN America. There is some new content here (at the end) so you don’t want to miss it. Thanks to Phil and Ryan Gallagher for having me on:

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1) Stocks don’t go up during tightening cycles “aka don’t fight the Fed.”