The Deviation Between The Economy And the Markets

 | Sep 20, 2015 04:20AM ET

Markets and the economy do not need to go in the same direction. Business continues to optimize based on conditions they are seeing. Since the Great Recession, business has done a much better job of adjusting to economic conditions than the masters of the economy have in running the economy.

Follow up:

Business optimization eventually runs out of steam in adjusting to changed conditions IF the economic conditions do not change. This is a contributing factor to the volatility seen in the markets recently.

The role of businesses is to maximize profits. But what happens when you have optimized your company to the crappy domestic and global economy - and sales are flat (or worse)?

h2 Year-over-Year Change - Unadjusted Retail Sales (blue line) and Inflation Adjusted Retail Sales (red line)/h2