The Blockbuster Game Activision Blizzard Is Banking On

 | Nov 04, 2014 12:51AM ET

Activision Blizzard (NASDAQ:ATVI) is set to report third quarter earnings on Tuesday, November 4 after the market closes. The gaming industry has been on fire this season and analysts on Estimize are predicting that Activision Blizzard will announce much more attractive results than Wall Street is forecasting.

One title in particular is expected to do much of the heavy lifting this quarter. On September 9, three weeks before the end of the fiscal quarter, Activision Publishing released Destiny, a game made in partnership with the studio that produced the Halo franchise, Bungie.

Destiny did over $500 million in sales on day 1, making it a blockbuster launch and instantly among the most valuable franchises across the industry.

However, not all the spoils go to Activision Blizzard. Destiny was produced by Bungie and the intellectual property remains under Bungie’s control. Either way, publishing the game is still a huge win for ATVI.