Target Aims For 20% Upside Amid Retail Disruption

 | Feb 13, 2018 09:24AM ET

  • Target Corporation (NYSE:TGT) is a safe port in the inflation-induced volatility storm, with name-brand recognition and a high dividend yield.
  • The company is making smart investments in adapting to retail trends, and its acquisition of Shipt will have it providing same day delivery in almost every market by the holidays.
  • Cash flow comps, and Finbox.io’s Fair Value model, indicate the stock has more room to run.
  • Reinventing The Big Box Experience

    A confluence of technological and generational forces is changing how retail works. Millennials and Baby Boomers are demanding more from retailers, both in and out of the store.

    Big Box stores once could force customers to deal with unending parking lots, long lines, and generic product mixes, but the internet and evolving customer habits have punished this approach. In reaction, retailers have had to learn how to serve shoppers in evolving analog and digital worlds.

    Target's focus has been on expanding digital delivery options, penetrating new markets with smaller stores, and updating existing stores based on local tastes.

    Barbarians At The Gate

    While shoppers previously had little option but to visit a store to make their purchases, the internet provides the ability to easily research and buy almost anything.

    Amazon.com (NASDAQ:AMZN) first attacked Big Box stores by underselling them without requiring prohibitive delivery costs. While retailers worked to ratchet up their online presence, Amazon kept the pressure on by speeding up cheap delivery.

    To meet these new expectations, Target focuses on shipping from local stores, increasing logistical savings, efficiency, and delivery speed. Over the holidays, 70% of delivered items were sourced from local stores. It also purchased Shipt in late 2017. Shipt, which employs local shoppers to pick and deliver items from a variety of retailers, allows Target to provide same-day delivery in all major markets.

    Target is late to market with some digitally-initiated fulfillment options. The company is still at the pilot program stage with curbside pickup service and is still tweaking its next day delivery service to restock household essentials. A quick expansion of the Drive Up service is vital, as evidenced by the success of Wal-Mart Stores' (NYSE:WMT) curb-side pickup.

    Target’s digital investments have been paying dividends with a positive contribution to EPS. It has also seen digital growth expand by over 25% annually for three years straight, and expects 2017 to be the fourth in a row. The company has room to grow in this area, with under 5% of its sales coming from the web.