Stock Prices: Get GAAP If You Want To Get Real

 | Feb 25, 2016 03:29PM ET

The times they are a changin’. In the ’80s as well as the ’90s, corporations reported quarterly results that corresponded to generally accepted accounting principles (GAAP). These days, the vast majority of companies report “pro-forma” earnings that adjust for unusual, special or one-time circumstances.

Take a look at the dramatic rise in the percentage of companies serving up adjusted profits per share rather than GAAP-based results. In June of 2010, 70% provided adjusted earnings. However, as the pressure to engineer gains in bottom-line profitability has mounted, more and more corporations have resorted to non-GAAP reporting. Roughly 90% of companies felt the need to manipulate their presentations to the public by June of 2015.