Zacks Investment Research | Jan 13, 2019 08:25PM ET
Starbucks Corporation (NASDAQ:SBUX) announced the opening of One-of-a-Kind Coffee Sanctuary in Bali, Indonesia. This move is In line with the company’s strategy to bolster global presence. Notably, Starbucks Dewata Coffee Sanctuary is the largest store in Southeast Asia.
The 20,000 square feet store marks the 10th Starbucks Reserve Bar store in Indonesia. The company is optimistic about attracting customers to the store as Bali is one of Asia’s top travel destinations. The company is also working closely with farmers in Indonesia to promote Indonesian coffee to the world. Starbucks is a major buyer of Indonesian Arabica coffee.
Strategic Expansion to Drive Growth
In the past two years, management has successfully turned around its EMEA business by improving customer experience through innovative new store designs, ramping up product offerings and growing margins through process and supply chain efficiencies.
Moreover, Starbucks brand is gaining popularity with consumers across Asia as the company is increasingly investing in the Asian markets. The relatively low per-capita consumption as well as a burgeoning middle class with rising income levels increase the demand for convenience food and beverages, and promise significant growth potential. Management believes that China and the Asia-Pacific region will drive meaningful business growth over the next five years supported by rapid unit growth, improving brand awareness, and increased usage of the digital/mobile/loyalty platforms.
Stock Performance
In the past three months, this Zacks Rank #3 (Hold) company’s shares have gained 12.9%, outperforming the Original post
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