Starbucks Adds Oatmilk Honey Latte To 1,300 Stores In U.S.
Zacks Investment Research | Jan 07, 2020 09:01PM ET
Starbucks Corporation (NASDAQ:SBUX) recently introduced Oatmilk Honey Latte to its menu in Midwest. This menu is available in over 1,300 locations in the U.S. Midwest, including cafes in Illinois, Indiana, Iowa, Michigan, Missouri and Wisconsin.
Oatmilk, a rapidly-growing milk alternative, has been part of the menu in Europe since January 2018. It has also been available at select Starbucks Reserve locations since March 2019. Regarding the newest beverages, Starbucks’ product developer Raegan Powell said “Customers are looking for more ways to personalize their beverages. We love how the nuanced flavor you get with plant-based milks pairs with espresso, either hot or iced. It’s a new way to start your new year.”
The company also launched Coconutmilk Mocha Macchiato and Horchata Almondmilk Frappuccino blended beverage in the United States and Canada.
Menu Innovation to Drive Growth
Starbucks is strengthening product portfolio by significantly innovating beverages, refreshment, health and wellness, tea and core food offerings. The company is focusing on growing categories like Cold Brew, Draft Nitro beverages, and plant-based modifiers, including almond, coconut, and soy milk alternatives. Apart from the numerous beverage innovations, Starbucks has also been making an effort to offer more nutritional and healthy products to customers.
Meanwhile, the company’s Reserve Roastery and Tasting Room elevates the coffee experience to the next level, with small-batch super-premium coffee produced using innovative coffee-brewing techniques. Starbucks’ strategy to boost the overall brand through its premium Roastery/Reserve brands holds immense potential. Starbucks is rapidly expanding food offerings in the United States to complement its drinks. Food has become a key growth driver and contributes more than 21% to the company’s U.S. revenues.
Meanwhile, shares of Starbucks have gained 37.5% in the past year, compared with the Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.