Sony Inks Multi-Year Deal With Tegna To Distribute Content
Zacks Investment Research | Jan 16, 2018 08:53PM ET
Sony Corporation (NYSE:SNE) recently announced a multi-year distribution agreement with the broadcasting and digital company Tegna Inc. (NYSE:TGNA) . Per the deal, Sony Pictures Television, owned by Sony Pictures Entertainment, will distribute all first-run programming owned by Tegna in the United States and worldwide.
The companies noted that the “powerful programming partnership” will collectively launch shows for Tegna stations that would enable Tegna to enhance footprint in broadcast and cable. Acting as the exclusive advertising sales representative for national barter and integrations, Sony will also enjoy the right to market as well as promote the programs on all media. Sony’s proficiency in major areas like sales, development and distribution will enable Tegna to expand its list of available content for Tegna stations as well as beyond.
Our Take
Sony’s diligent efforts in its Branded Product Business, including Mobile Communications, Imaging Product & Solutions, and Home Entertainment & Sound segments is anticipated to facilitate stronger growth, going forward. Measures like cost-streamlining initiatives, reducing exposure in low-profit geographic regions as well as cutting advertising & promotion expenses, would also benefit this business in the long run. Notably, Sony’s shares have appreciated 30.7% over the past three months, outperforming the Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.