Sony CEO Assures Profitability, Looks To Boost Pictures Unit

 | May 22, 2017 10:20PM ET

Sony Corporation’s (NYSE:SNE) CEO Kazuo Hirai emphasized his optimism about the entertainment and electronics giant’s strong gaming and semiconductor businesses in a Corporate Strategy Meeting earlier today, and assured investors that he expects the company’s operating profit to reach ¥500 billion ($4.5 billion at current exchange rates) in the fiscal year ending Mar 2018.

This is a level that the company hasn't achieved in over two decades. In fact, the CEO – Hirai – who took helm of the company five years ago acknowledged that the company has never experienced extended periods of profitability in the seven decades of its existence.

Sony saw an operating profit of ¥525 billion in fiscal 1997 — its highest till date. Moving forward, Hirai asserted that his goal is to maintain robust profitability in the years to come, and he has already implemented major restructuring. Sony has been offloading its assets to ensure profitability, including the Vaio personal computer business. The company plans to promote innovation in its consumer electronic business, while investing in fields like healthcare, artificial intelligence, virtual reality and robotics.

Encouragingly, the company started fiscal 2017 on a decent note, having gained 26.7% year to date — ahead of the Zacks categorized Zacks Investment Research

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