SodaStream's Healthier Drive Joined By Jillian Michaels
Zacks Investment Research | Oct 16, 2017 11:07PM ET
SodaStream International Ltd. (NASDAQ:SODA) has been benefiting from the growing popularity of sparkling water with the shift in consumer preference toward healthier alternatives. The carbonated drinks maker’s recent partnership with fitness and nutrition expert Jillian Michaels for its upcoming national infomercial reveals its relentless efforts in this field.
The infomercial will focus on the SodaStream Fizzi sparkling water maker and the brand’s new Fruit Drops natural flavor essence drink mixes. The SodaStream Fizzi starter package includes the Fizzi machine, a BPA-free 1-liter carbonating bottle and CO2 cylinder.
SodaStream's cost-effective beverage carbonation systems help consumers transform ordinary tap water into soft drinks and sparkling water. Given the current trend, SodaStream is repositioning itself to capitalize on sparkling water. The Aqua Fizz launch marks SodaStream’s strategic shift from sweetened beverages toward sparkling water.
Sparkling water maker unit sales rose 35% in the last reported quarter as the compelling benefits of the company’s home carbonation system are resonating with an increasing number of consumers worldwide. Evidently, the company’s bottom line grew almost 73% year over year to 64 cents per share in the quarter. The significant upside underscores the benefits of its enhanced manufacturing business model accompanied by superior cost structure.
Meanwhile, shares of SodaStream have outperformed its Zacks Investment Research
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