Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers
Zacks Investment Research | Oct 17, 2019 11:57PM ET
Snap Inc. (NYSE:SNAP) recently announced its new advertising solution, Dynamic Ads, to attract ad dollars from retail, e-commerce and other direct-to-consumer (DTC) brands.
Dynamic ad platforms enable automated personalization by picking items from advertisers’ product catalogues and targeting them automatically at audiences with relevant interests and recent search patterns on websites.
Additionally, the platform also benefits advertisers by removing their need to advertise each product manually and individually.
Snap’s Dynamic Ad solutions include in-built templates to create variations of different mobile ads at scale without the use of manual designing skills. Advertisers’ preference of template selection will guide Snap's systems to build relevant ads in vertical view format for Snapchat users.
Moreover, advertisers can sync a product catalogue and select audience for prospecting or re-engagement, enabling Snap’s system to deliver ads in real-time.
Further, the company offers features like the “always-on” campaign mode that adopts product changes like prices, availability etc. and makes ad adjustments to continuously cater to preferences and interests of shoppers on Snapchat.
Snap’s Dynamic Ads beta will begin in the coming weeks for advertisers initially open to Snapchat users in the United States only. Support for additional regions is planned in the coming months.
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