Snap Launches New Context Cards Feature To Simplify Search
Zacks Investment Research | Oct 10, 2017 10:32PM ET
Snap Inc. (NYSE:SNAP) recently announced the addition of a feature called Context Cards to its messaging application, Snapchat. The company is initially teaming up with nine companies namely TripAdvisor (NASDAQ:TRIP) , Foursquare, Michelin (PA:MICP), Goop, OpenTable, Uber, Lyft, Resy and Bookatable, and expects to add more partners down the road to boost the service.
The feature will allow users to view information related to the places that are geotagged to the images or videos uploaded on the application. It will further enable users to reserve a table at a restaurant as well as book a cab to the location.
“Snapchatters” can view the feature by swiping up on a Snap that has the “More” option on it. Moreover, the Stories feature has also been integrated into it, which simplifies the process to view more Snaps of the desired location.
Per Business Insider, the company estimates users to send over a trillion Snaps this year or nearly 3 billion daily. The company also believes that “with Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.”
Reportedly, Context Cards is co-produced by “mobile search company”, Vurb, which was acquired by Snap for more than $100 million in 2016. The feature will initially be rolled out on both Apple’s iOS and Alphabet’s (NASDAQ:GOOGL) Android applications in the United States, Canada, the United Kingdom, Australia and New Zealand.
New Features to Boost Growth
Snap has been experiencing a slowdown in its user base and revenue growth rates. Notably, shares of Snap have lost 41.4% of their value since its listing date of Mar 2, 2017 against 10.6% growth of its Zacks Investment Research
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