Should Investors Buy FTSE Travel Shares In Either The U.S. Or UK?

 | Sep 23, 2020 06:03AM ET

Investors are well aware of the challenges the pandemic has inflicted the global travel industry. As a result, shares of many companies in the airline, hospitality and other segments of the sector are down 50%-70% from their 2020 highs, seen in the first weeks of the year.

Today, we'll take a closer look at FTSE 250 listed Carnival Cruise Lines (LON:CCL), (NYSE:CCL). We’ll also discuss hotel stocks, including InterContinental Hotels Group (LON:IHG), (NYSE:IHG) and airline shares such as International Consolidated Airlines Group (LON:ICAG), (OTC:BABWF), owner of British Airways, to see if now could be an opportune time to invest in travel stocks.

h2 Travelling In The 'New Normal'/h2

The novel coronavirus has added several phrases to our vocabulary including 'the new normal'. This may, of course, mean different realities for different industries or organizations . For example, for the Federal Reserve Board, it mainly implies an era of record-low interest rates.

A recent study by McKinsey urges businesses to get ready for the "next-normal consumer." It concludes:

"Consumer behaviors will likely fluctuate until we reach the next normal. Companies must rethink how and where they connect with consumers. They should expect to encounter structural challenges and upheaval across multiple dimensions."

The travel industry is working hard to adjust to the new facts of life, while travel remains at depressed levels, especially internationally. In a typical year, tourism generates more than 10% of global GDP.

However, 2020 is no ordinary year. According to the World Economic Forum:

"Up to 120 million tourism jobs are at risk, with the economic damage likely to exceed $1 trillion in 2020 alone. COVID-19 could set the global tourism industry back 20 years.”

Here's how some higher-profile travel companies are faring in these challenging times.

h2 Carnival/h2

The cruise purveyor's shares are dual-listed both in the UK and the US. Until June, it was included on both the S&P 500 and the FTSE 100, the UK's main index.

However, as its share price plunged, it was demoted to the FTSE 250 Index in the UK.