Should Intel's (INTC) GPU Ambitions Bother NVIDIA & AMD?
Zacks Investment Research | Apr 01, 2019 09:46PM ET
Intel (NASDAQ:INTC) is striving to make a mark in the GPU market, currently dominated by NVIDIA (NASDAQ:NVDA) and Advanced Micro Devices (NASDAQ:AMD) .
The semiconductor giant’s decision to hire Tom Peterson, former director of technical marketing at NVIDIA, is a step toward that direction.
Notably, Tom Peterson, popularly known as “TAP” has served NVIDIA for almost 15 years and recently announced his departure. Intel intends to utilize Peterson’s expertise in the company’s Game Experience Team.
Intel’s talent acquisition strategy focused on graphics also involved hiring of Raja Koduri and Chris Hookfrom AMD, and Jim Keller from Tesla (NASDAQ:TSLA) in the past.
Notably, Koduri, who leads Intel’s graphics team, enabled the company to come up with a teaser of upcoming dedicated graphics card. In fact, the graphics card is scheduled to hit the market as early as 2020.
Intel also acquired Hyderabad, India-based Ineda Systems, a fables chip maker, to accelerate its discrete GPU business initiatives. Almost 100 engineers of Ineda Systems with SoC (or system on chip) expertise are said to be part of Intel's graphics division.
Intel Faces Tough Challenge
Growing proliferation of artificial intelligence (AI) techniques and machine learning (ML) tools in industries like gaming, automotive, blockchain and cloud computing are primarily responsible for driving GPU demand. Increasing allegiance to video streaming services also deserves a special mention in this regard.
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