Selling In-The-Money Puts To Generate Higher Premiums

 | Feb 19, 2017 02:43AM ET

Selling cash-secured puts can be used to accomplish several goals;

  • Generate cash flow
  • Buy a stock at a discount
  • Used as part of a multi-tiered option selling strategy along with covered call writing (PCP strategy)

Our strategy goal along with overall market assessment, chart technicals and personal risk tolerance will ultimately guide us to the most appropriate put strikes price to select. When viewing an options chain for puts it is apparent that in-the-money strikes (higher than current market value) will generate the highest premiums.

This is because there is both an intrinsic value component and a time value component. At-the-money and out-of-the-money strikes only have time value components to the option premiums. Let’s evaluate both in-the-money and out-of-the-money strikes for Veeva Systems, Inc. (NYSE:VEEV), a stock on our Premium Watch List at the time I am penning this article (we are viewing 3-week returns).

Put options chain for VEEV