Should You Consider Emerging Markets?

 | Apr 01, 2015 02:46PM ET

They’re cheap, most investors are scared to death of them, and yet they have been slowly grinding higher throughout 2015. Are emerging markets — and the iShares MSCI Emerging Markets ETF (ARCA:EEM) — worth owning as we jump into the second quarter?

In years past, that would’ve been two very distinct questions. The EEM ETF, despite its name, was not really a play on “emerging markets.” It was primarily a play on developed Asian markets like Taiwan and South Korea — countries that already emerged decades ago with standards of living on par with Western Europe. And ironically, it was an indirect play on growth in the U.S. and Europe, as its allocation was massively skewed toward global exporters that sent their wares primarily to the West. And due to quirks in MSCI’s index construction, you even get oddball countries like Greece included in the index. (Hey, I agree in principle with demoting Greece from big-boy, developed-market status, but can you credibly call that mess an “emerging” market?)

For true exposure to growth in the developing world, you had to look elsewhere, such as to the EG Shares Emerging Market Consumer ETF (NYSE:ECON). The ECON ETF invests in consumer-focused stocks that catered to domestic emerging-market shoppers.

Today, the EEM ETF is still heavily weighted toward developed Asia; South Korea and Taiwan collectively make up 28% of the portfolio, and the two largest stock holdings are Samsung (LONDON:0593xq) Electronics (OTC:SSNLF) and Taiwan Semiconductor (NYSE:TSM). But as liquidity has improved in “real” emerging markets, so has EEM’s allocation. Today, China is the largest single-country allocation, at 21% of EEM’s portfolio. South Korea and Taiwan take the two and three slots, with 14.6% and 12.6%, respectively.

Brazil, South Africa and India round out the top five, with 8.8%, 7.8% and 7.1%, respectively.