Salesforce.com Reports 7th Consecutive Operating Loss

 | Aug 24, 2012 03:41AM ET

The quarterly Salesforce.com (CRM) tent revival earnings report and conference call, hosted by CEO Marc Benioff and introduced as in a “good mood”, revealed a 7th consecutive quarterly operating loss (-$13.47 million) and 5th consecutive quarterly net loss (-$9.83 million). These are now a cumulative -$71.19 million and -$51.59 million, respectively, since this losing streak began. No matter, CEO Benioff’s robust disconnect from reality assures investors there is no trouble in paradise and everything is better everyday everywhere.

GAAP Quarterly Financial Result, QoQ Change, YoY Change
Total Assets: $4.45 billion, +7%, +30%
Revenues: $731 million, +5%, +50%
Net Loss: -$9.83 million, +50%, +130%
Loss per Share: -$0.07, +50%, -133%
Cash Flow per Share $0.98
1-Year Return on Assets -1.20%

The 5th consecutive GAAP loss per share of (-$0.07) for the QE July 2012 was actually an improvement from the prior quarter (-$0.14). SalesForce touts “better” Non-GAAP financial results (see explanation below), which exclude significant, and important, expenses. Please note Apple and Microsoft report only GAAP results and don’t even bother with Non-GAAP data. They don’t have to. Unless otherwise noted, results below are GAAP. Cutting through the hype, the SalesForce GAAP earnings (loss) per share performance is thus: