Salesforce Updates Commerce Cloud To Uplift Client Experience
Zacks Investment Research | Jan 15, 2019 07:33AM ET
Salesforce.com (NYSE:CRM) announced at National Retail Federation (NRF) 2019 that it has expanded its Commerce Cloud platform to help companies create personalized shopping experiences.
The extended platform consists of APIs, platform services and developer tools that Salesforce claim will enable companies to implant intelligent commerce experiences into every touchpoint for growth.
The company will aid its customers to bring artificial intelligence (AI), visual search, inventory availability services and more through voice, on mobiles or social apps, in store, at marketplaces and even via connected products.
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Salesforce’s Einstein will now allow visual search. Einstein is also getting recommendation APIs that can be integrated beyond e-commerce site and also offer “intelligent recommendations” for shoppers through mobile apps and other online channels.
A new inventory service platform has also been introduced, which will assist companies to digitally regulate in-store and fulfillment centre inventory in a great deal and within actual time.
Moreover, the developer tools introduced by the company include sandboxes, which will boost agility so that development teams can expedite delivery of business innovation.
The company is also offering a commerce API explorer that will allow developers to design and test new experiences more efficiently. An online learning resource, Trailhead Trail, is launched to help developers learn about Salesforce’s Commerce Cloud platform.
The company stated that worldwide, it has more than 100 consulting partners including Deloitte Digital, Accenture (NYSE:ACN) , Capgemini's LYONSCG among others, which use the Commerce Cloud platform to build unique customer experiences.
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