Salesforce Q3 Earnings Preview: Buy Surging CRM Stock Right Now?

 | Nov 22, 2019 07:34AM ET

Salesforce (NYSE:CRM) shares have surged 15% in the last month to crush its industry’s 7.5% expansion. The cloud-based customer relationship management powerhouse posted stronger-than-projected Q2 results back in August and raised its full-year sales outlook.

The enterprise software firm has benefitted from the continued digitalization of businesses big and small. Salesforce, under the leadership of CEO Marc Benioff, has also expanded its reach through acquisitions. So is now the time to buy CRM stock ahead of its Q3 earnings release that is due out on December 3?

Salesforce’s Pitch

Salesforce is the world’s fifth-largest enterprise-application-software firm by revenue, according to research firm Gartner Inc. The company’s cloud-based customer relationship management services provide clients a wide range of tools and applications to help them run everything from sales and e-commerce to marketing and analytics.

The San Francisco-based firm’s clients include everyone from Activision Blizzard (NASDAQ:ATVI) to Yeti (NYSE:YETI) , and it has expanded its partnership with Amazon Web Services (NASDAQ:AMZN) . CRM has also bolstered its offerings through artificial intelligence, new voice-control features, and more.

Salesforce also completed its purchase of data-analytics platform Tableau in August. The company boasted that its $15 billion deal—its largest acquisition—joined together the “World's #1 CRM and #1 analytics platform.” The firm then announced a much smaller deal to buy ClickSoftware Technologies Ltd.