PVH Collaborates With Adjmi, Drives Growth At IZOD Division
Zacks Investment Research | Jun 07, 2017 09:18PM ET
In an attempt to enhance offerings for women, PVH Corp. (NYSE:PVH) inked a licensing deal with Adjmi Apparel Group’s division – Sports Product of America. Per the agreement that currently extends through 2020, Sports Product of America will produce, distribute, sell, and promote women’s sportswear, activewear and golfwear under PVH’s IZOD brand.
Ranging across all sizes, these products will be launched in Feb 2018. Further, the collection will be available at department stores, national chains, specialty stores, pure play online retailers and sporting goods stores across the U.S. and Canada. We believe that Adjmi’s solid experience in providing premium and fashionable women’s clothing will be beneficial for PVH Corp. This is because the new IZOD collection is likely to attract fitness conscious, young and sports-inspired customers, which should drive business.
Well, this is not the first time when PVH Corp. has taken expansion initiatives. The company has been undertaking significant steps to keep pace with the evolving retail trends and integrate consumers’ changing preferences into its operating decisions. PVH Corp.’s growth efforts include its recent agreement with Li & Fung, which is likely to enhance its supply-chain network.
Moreover, the company inked a deal to acquire True&Co, which is a direct-to-consumer intimate apparel online retailer. This deal underscores PVH’s focus on making innovations and developing its omnichannel operations to enrich consumer experience. We believe these strategies are likely to help the company exploit greater opportunities in the lifestyle apparel market.
In fact, these constant endeavors have helped the company to stay afloat even in a challenging retail landscape. This was clear from the company’s recently reported solid first-quarter fiscal 2017 results, wherein sales marked its third consecutive beat and earnings kept its positive surprise streak alive for the 12th straight time.
Driven by its constant expansion efforts, diversified brand portfolio including premium brands like Calvin Klein and Tommy Hilfiger, and its superb earnings history, PVH Corp.’s shares have outperformed the Zacks Investment Research
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