Procter & Gamble Hits 52-Week High: What's Behind The Rally?

 | Mar 12, 2019 10:03PM ET

The Procter & Gamble Company (NYSE:PG) , also known as P&G, touched a 52-week high of $100.52, before closing the session a tad lower at $100.05 on Mar 12. Notably, the company is gaining from a solid focus on product improvement, packaging and marketing initiatives, and productivity and cost-savings plan.

Backed by these factors, Procter & Gamble delivered a sturdy second-quarter fiscal 2019 results, wherein the top and bottom lines surpassed the Zacks Consensus Estimate. Also, earnings improved year over year. This propelled management to raise the upper end of its organic sales guidance for fiscal 2019. Markedly, the stock has gained approximately 6% since the announcement of its quarterly results. (Read: Zacks Investment Research

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