PPG Industries (PPG) Launches Durastar Ultra-Cool Coatings

 | Dec 08, 2016 05:07AM ET

PPG Industries Inc. (NYSE:PPG) has launched Durastar Ultra-Cool coatings that combines an advanced silicone-modified polyester (SMP) coatings formulation with infrared-reflective (IR-reflective) pigments to increase the beauty and extend the service life of metal roofing, siding, panels and other building components. These coatings are available in a collection of light, medium and dark colors to meet cool roof requirements.

Durastar Ultra-Cool coatings include new polyester-based resin, crosslinking and tinting technologies to protect industrial, agricultural, storage and other types of metal buildings. It also provides exceptional chalk resistance, resistance against fading and flexibility. The addition of Ultra-Cool IR-reflective pigments deflects solar heat, allowing buildings to stay cooler and utilize less energy for air-conditioning. The coatings are designed as a way to outperform conventional SMP coatings because they borrow technology from higher-end PPG coatings.

Durastar Ultra-Cool coatings combine the best polyester coating technologies with pigment and primer systems developed for premier PPG products such as Coraflon and Duranar fluoropolymer coatings. The result is a range of value-oriented coatings that achieve near-premium levels of weatherability, durability, and color and gloss retention, the company noted.

The price of PPG Industries has declined 2.66%, while the Zacks categorized Chemical industry has gained 2.29% in the past three months. Of late, the company is witnessing weakness in Europe, evident from slower-than-expected volume growth in its last quarter. Weakness in some parts of the region is affecting architectural coatings volumes.

Moreover, demand is anticipated to remain subdued in Latin America in the near term. The company projects a modest improvement in global demand in fourth-quarter 2016.

Further, PPG Industries remains exposed to currency headwinds. Moreover, some of its end markets, like the marine, are still sluggish.

PPG Industries currently carries a Zacks Rank #5 (Strong Sell).