Portfolio Strategies: A New Year, Old Challenges

 | Jan 06, 2014 07:00AM ET

What are the primary challenges for designing and managing portfolio strategies in the new year? The same ones that bedeviled us in 2013. At the top of the list is a tendency to overlook the portfolio and instead focus on the individual pieces that collectively add up to “the strategy.”

Markowitz long ago told us that “Portfolio Selection” is the holy grail of investing decisions. But you can’t embrace this strategic advice unless you spend time thinking of your various investments as one aggregated fund. That’s harder than it sounds, in part because the world is constantly inviting you to focus on the parts rather than the whole. It’s unsurprising that portfolio perspective is forever in short supply in the wider world of analysis and news. Asset allocation design and management scream out for customized solutions. In other words, you’ll have to do most of the work yourself in the critical cause of analyzing and monitoring your investments from a top-down portfolio perspective.

Where to begin? The first order of business is generating returns for your portfolio. The good news is that there’s no shortage of tools (often at no charge) on the web. Morningstar’s Portfolio Manager is one example (click on the “Portfolio” tab at the top of Morningstar.com). Regularly monitoring how your portfolio ebbs and flows in absolute and relative terms is essential. Every portfolio has a unique risk and return profile. The question, of course, is whether the profile that defines your portfolio is appropriate for you?

Developing confidence that you’re on the right track is a process, and one that takes time and regular monitoring. No wonder that many investors choose to hire a financial advisor. If you’re inclined to do it yourself, you'll need a plan to stay on the straight and narrow. Portfolio analysis can easily turn into a black hole if you’re not careful. Creating a blur of data in the 21st century is about as difficult as walking, which is why prioritizing your analytical path is so critical.