Plug Power Set For Strong 2015

 | Feb 26, 2015 08:03AM ET


Summary:

  • Plug Power Set For Large Growth In 2015
  • Plug Power will become “EBITDA” break-even by the fourth-quarter of 2015
  • The company’s stock price has risen over 20% in the past month, in accordance with Algorithmic Forecast from January 20th
  • Algorithmic Forecast For Last Month and for 2015

Plug Power Inc (NASDAQ:PLUG), an alternative energy technology provider, is engaged in the design, development, manufacturing, and commercialization of fuel cell systems for the industrial off-road markets worldwide. Plug Power uses cost effective solutions to increase productivity, lower operating costs, and reduce carbon footprints. Its signature solution, GenKey, provides an all-inclusive package for customers, incorporating GenFuel hydrogen and fueling infrastructure, GenCare aftermarket service and either GenDrive or ReliOn fuel cell systems.

h3 Plug Power Set For Large Growth In 2015/h3

Last year was a turning point for Plug Power, as the launch of GenKey, strong sales growth, and promising new market initiatives set the company up for an exciting 2015. Sales have soared over the last few quarters on strong demand for its GenKey product, an integrated suite of GenDrive fuel cells and services, but the company sometimes has to contend with choppy revenue recognition. The company’s executives announced lower revenue projections than it was expecting, with the latest revenue projections for 2015 at $100 million. Previous estimates put the revenue projections for the year closer to $120 million.

While this could be interpreted as bad news for the company’s outlook, it should actually end up having a positive impact. Plug Power CEO Andy Marsh said the lower projections were not due to slowing acceleration of sales, but because of how revenue is recognized. The company cannot recognize sales as revenue until the product is shipped. Marsh also emphasized that he would rather under promise and over deliver, setting the company up to be successful during the upcoming year compared to Wall Street estimates.

Plug Power believes it can grow revenue by 40% this year, even with the lowered revenue projections. The fuel cell company expects to book $200 million in orders this year, up from $150 million last year. Marsh stated that he expects to add six new customers this year, while continuing to grow orders with current customers. The company is seeing recurring orders from its existing customers, indicating that they are satisfied. The current customer base is rather strong, including automobile giants such as Mercedes Benz (XETRA:DAIGn) and BMW (XETRA:BMWG) and large retail customers like Kroger (NYSE:KR) and Wal-Mart (NYSE:WMT).

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To keep its customers happy and maintain their business, Plug Power introduced its own GenFuel stations. The hydrogen fueling infrastructure is expected to be a bigger part of their market in the future. These will provide operational efficiencies and cost savings to its consumers. Customers already signed up for this service include Wal-Mart and FedEx (NYSE:FDX). The company also provides after market service, another stream of revenue that keeps customers satisfied.

Plug Power also announced changes to its corporate management team that provides the structure needed to enable the company to translate success and momentum generated in 2014 into profitable growth opportunities in 2015. Tim Cortes joined the company as Vice President of Hydrogen, and he will oversee the GenFuel business. His knowledge of investment planning will enable the company to more effectively expand into adjacent segments. Jose Luis Crespo was also promoted to Vice President of Global Sales, a new position for the company, and will be responsible for market entry for the GenDrive and ReliOn brands.

h3 The Company Will Become Profitable This Year/h3

What really makes 2015 such an interesting time for the company is it appears set to become profitable by the end of the year. With the most recent financial projections discussed earlier, Plug Power will become “EBITDA” break-even by the fourth-quarter of 2015, meaning earnings before interest, taxes, depreciation, and amortization will be positive instead of a loss. The company’s operations have never been profitable before, a big step for the publicly traded company.