Play Tonight's Roulette On Apple's Earnings Release?

 | Apr 23, 2013 11:51AM ET

Apple (APPL) will report its second-quarter earnings (ending March 2013) after markets close tonight and Wall Street will scrutinise them for every tiniest detail as to gross margin, market share, units sold and guidance. Why all the fuss about a technology company?

Well, Apple was the world's largest company measured by market capitalisation but a 45 percent decline from its all-time-high sucked USD 284 billion in market value away from its shareholder - a sum which is equivalent to Google's entire market capitalisation. This alone is sufficiently spectacular to grab everyone's attention. Add to this dramatic change in share price, the "intergalactic war" between Apple, Google, Amazon and Samsung in the two most important consumer categories at the beginning of this century, namely tablets and smartphones. This is essentially the battle for the world consumer and the figures are staggering. Apple is almost like a battle of religions when you listen to users of electronics devices and the same fierce argumentation, not to say love/hate relationship, has swept into the ranks of investors. That is why everyone cares about tonight's earnings release.

Apple's earnings releases are like roulette
Looking at the last 43 quarterly earnings releases we get a picture of a sheer mining field for traders. The chart below shows the one-day price reaction following the earnings release and as the wise reader has already figured out, this is a quite volatile price response. To be precise, the standard deviation is 6.5 percent, or in other words, 31.8 percent of the reactions are likely to be lower than -5.2 percent and higher than 7.8 percent. This is quite dramatic and signals the substantial uncertainty that normally surrounds Apple's sales and earnings figures. Playing the earnings release directional and naked (that is going long or short the cash equity) is almost like roulette on the casino. Everything can happen.