Platinum: Metals Sector’s Best Buy

 | Apr 23, 2015 06:47AM ET

Precious metals are often misunderstood in the investment world.

Most consider the three big metals – silver, gold and platinum – interchangeable, since they tend to rise and fall as a group.

But these metals are not created equal…

Of the three, platinum is the rarest and most valuable. Yet trying to convince investors to buy platinum is like pulling teeth.

Everyone wants to stick with the more familiar metals – gold and silver.

But it’s time to stretch your boundaries. Right now, platinum is trading for less than the price of gold – and it’s sure to move higher soon!

Are you brave enough to step outside the box before time runs out?

h2 Who’s Most Precious?/h2

Silver is often referred to as the “poor-man’s gold,” as it trades at a fraction of the price of gold and can move furiously to the upside when the entire metals sector is moving higher. It’s also the most abundant of the precious metals, and is used in both industry and for jewelry and investment.

Gold is the granddaddy of all precious metals, of course. It has little industrial usage, but a very strong following as a pure proxy for holding wealth in the form of cash. Gold has proven, over time, to be able to hold its value and even increase in value during times of financial distress. In terms of jewelry, gold has no peers.

From a supply point of view, gold is not as abundant as silver, but it is far more abundant than platinum.

Platinum is the rarest of the three most popular precious metals. It has a wide range of applications, from industry to jewelry. Yet, it hasn’t made the cut in most people’s minds as a metal that can be used as a proxy for money, like silver or gold.

Still, of these three metals, platinum arguably presents the best potential upside from current levels.

h2 Platinum Supply Not Quite There/h2

Seventy percent of the world’s platinum is mined in South Africa. Unfortunately, the country is subject to immense political and civil unrest that frequently causes production to be unpredictable.

Even so, the supply of platinum is critical to economic growth as its uses are tangible. This is particularly true in the automobile industry, where it’s a primary component of catalytic converters used to convert toxic by-products from exhaust into a less-toxic final output.

Over 46% of the platinum that’s consumed every year is used in catalyst operations. A further 31% is used for jewelry, and the rest for minor industrial usage. In total, around 250 tonnes of platinum is used annually.

But supply has not kept up with this demand. Platinum production has averaged less than 250 tonnes annually over the past two decades.

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