Pitney Bowes Ups The Ante In E-commerce With Consumer Connect
Zacks Investment Research | Mar 04, 2019 08:54PM ET
Pitney Bowes Inc. (NYSE:PBI) recently introduced Consumer Connect solution. The latest marketing solution focuses on enhancing post-purchase experience of buyers, encompassing on-time delivery, punctual refunds, standard brand packaging, among other relevant attributes.
With self-service Consumer Connect, customers can track shipments, receive relevant notifications and avail easy returns.
Consequently, the enhanced customer engagement is anticipated to benefit retailers. The retailers can also utilize Consumer Connect to provide customers with seamless returns and other attractive post-purchase deals to increase customer loyalty further.
Overall, with enhanced post-checkout experience, the solution is aimed at improving brand value of retailers.
Further, Pitney Bowes noted that Consumer Connect is being demonstrated at Shoptalk, from March 3-6 at the Venetian in Las Vegas, NV.
Coming to share price performance, Pitney Bowes stock has plunged 40.4% in the past year, compared with the Zacks Investment Research
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