Pitney Bowes (PBI), NMPi Tie Up To Boost Marketing Solutions
Zacks Investment Research | Jul 17, 2017 10:12PM ET
In a bid to fortify its ecommerce portfolio, premium ecommerce solutions provider, Pitney Bowes Inc. (NYSE:PBI) recently announced that it has joined forces with digital advertising agency, NMPi. This strategic partnership will help Pitney Bowes to enhance its consumer marketing solutions, including international paid-search campaigns, social media advertising and shopping experiences.
Leveraging on NMPi’s capabilities, Pitney Bowes’ cross-border offering will be able to handle all facets of enterprise retail expansion. NMPi will help the company improve its consumer marketing and customer engagement components as well. Retailers have a tough time managing digital marketing across 220 different countries and territories, especially when they are eyeing opportunities to grow revenue through cross-border ecommerce.
Pitney Bowes and NMPi will co-develop performance-based digital marketing solutions to help a broad array of retailers, ranging from fashion to travel in addressing their needs. The company believes the retailers’ cross-border revenue streams can be compounded by effective digital marketing solutions. Pitney Bowes remains confident that high consumer demand and incremental revenue growth of retailers will eventually help it boost its global ecommerce business revenues.
Over the past three months, shares of the company have gained 18.6%, almost three times the Zacks categorized Original post
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