PepsiCo (PEP) To Target Whole Foods Shelves With Simply
Zacks Investment Research | Aug 31, 2017 11:02PM ET
Frito-Lay, owned by PepsiCo Inc. (NYSE:PEP) , aims to get into organic grocery stores, with organic Doritos, Tostitos, Cheetos and other snacks, per a Blomberg report. This is quite a smart move by Frito-Lay amid continuously shifting consumer preference toward healthier options.
Frito-Lay has 11 brands without artificial ingredients. The product line, marketed under the name, Simply, meets all the qualifying norms required to be in Amazon.com's (NASDAQ:AMZN) Whole Foods Market (NASDAQ:WFM) Zacks Investment Research
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