Payments Leader Verifone Systems Has 25% Upside Prior To Earnings

 | Mar 01, 2018 12:07PM ET

  • With competition in the payment processing space intensifying, companies looking to differentiate would do well to implement Amazon’s “Day 1” philosophy.
  • Verifone Systems appears to have done as much, as management has adapted to today’s point-of-sale merchants requiring more than just payment processing services.
  • Next generation products and services and divesting unprofitable business lines has Verifone well-positioned just as its stock shows 25% upside.

  • Back to “Day 1”

    Since 1997, founder and CEO of Amazon (NASDAQ:AMZN) Jeff Bezos has attached his inaugural shareholder letter to the end of each year’s current letter. More than just a token gesture, Bezos credits the business principles in his original letter for Amazon’s supernormal growth.

    Together, the underlying principles are described by Bezos as maintaining a “Day 1” mentality. Day 1 companies typically embrace industry trends and maintain a consumer-focused (versus product or competitor) strategy.

    Established companies often get paralyzed by consumer or technological trend changes, opting for the more comfortable strategy of forging ahead with what they have always done. However, that’s typically a recipe for a downfall that Bezos describes as Day 2: “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”

    A bleak picture for companies that hesitate to adapt. Those companies would do well to derive a strategy from the old saying “If you can’t beat them, join them.” One way to “join them” is to adopt proven business principles.

    That seems to be what electronic device payment manufacturer Verifone Systems Inc (NYSE: PAY) has effectively done. With processing services becoming commoditized and nimbler startups competing on hardware, Verifone has slimmed its offering and is allocating resources and solutions to better serve its customers.

    With a focused new strategy and finbox.io’s valuation models showing nearly 25% upside, let’s take a closer look at Verifone before it reports earnings next Thursday.

    The Verifone Business Model

    Verifone (NYSE:PAY) is a global leader in designing, manufacturing, and marketing payment and commerce solutions at the point of sale (POS). The company’s products and services ensure secure payments that meet regulatory and industry compliance standards and enhance merchants’ relationships with consumers.

    Operating in over 150 countries, Verifone’s customers are from a variety of industries including financial services, retail, petroleum, restaurants, transportation, hospitality, and healthcare. The company derived 34% of its $1.9 billion total fiscal 2017 revenues from the United States with the remainder internationally (39.3% EMEA, 15% Latin America, and 13% Asia-Pacific).

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    Verifone separates its business into two global product lines: Verifone systems and Verifone services. The systems segment includes its POS devices, security and encryption software, and certified payment software. The service segment includes delivering device-related leasing and maintenance, payment transaction routing and reporting, and other commerce-based services.