Orange Juice Seen Tumbling To Near $1 As U.S. Hurricane Season Wraps

 | Oct 19, 2021 03:53AM ET

America’s favorite breakfast staple has fallen into a bear market, with the close of the North Atlantic hurricane season sparing orange groves from damage that could result in a bumper crop.

There’s another reason for the 20% plunge in futures of frozen concentrated orange juice (FOCJ), over the past six weeks: fewer COVID-related health scares. 

The juice market’s correlation with the rise and fall of the pandemic is unmistakable. At the height of the virus’ outbreak between March and June 2020, FCOJ surged a net 25% as people consumed more orange juice and other nutritional food to try and stay healthy. In July this year, when caseloads from the Delta variant spiked, FCOJ jumped once more, by more than 12%. Now, as infections have fallen dramatically since the end of August, demand for juice appears to have fallen again.

The other factor—the impact of hurricanes on the crop—is, of course, more direct and historical. Top orange grower, Florida, is among US states constantly under the threat of storm damage during each North Atlantic hurricane season.