Zacks Investment Research | Oct 31, 2017 09:34PM ET
The New York Times Company (NYSE:NYT) posted fifth straight quarter of positive earnings surprise, when it reported third-quarter 2017 results. The company delivered adjusted earnings from continuing operations of 13 cents a share that came ahead of the Zacks Consensus Estimate of 9 cents and more than doubled from the year-ago quarter. The newspaper publisher's total revenue of $385.6 million rose 6.1% year over year but fell short of the Zacks Consensus Estimate of $388 million.
The company’s positive earnings surprise streak and increase in digital subscribers have helped propelled the stock. In fact year to date, the stock has surged 43.6% and has comfortably outperformed the industry that gained 15.4%.
The quarter witnessed an increase in digital advertising and subscription revenues but a decline in print advertising revenue.
Let’s Delve Deep
Subscription revenue grew 13.6% to $246.6 million, primarily due to increase in the number of subscriptions to the digital-only products and a rise in the home delivery price of The New York Times. Revenue from digital-only subscriptions jumped 46.3% to $85.7 million. Management now projects total subscription revenue in the fourth quarter to increase in the high-teens.
Total advertising revenue came in at $113.6 million in the reported quarter, down 9% year over year. In the preceding quarter, total advertising revenue had inched up 0.8%. However, print advertising revenue fell 20.1% to $64.4 million in the quarter under review, following a decline of 10.5% in the preceding quarter.
Digital advertising revenue surged 11% to $49.2 million, after witnessing an increase of 22.5% in the preceding quarter. Higher digital advertising revenue came on the back of rise in revenues from mobile platform, programmatic buying channels and branded content, partly offset by a fall in traditional website display advertising.
The company on one end saw an 11.4% fall in the display advertising category, while on the other end it witnessed a 9.8% jump in the classified and other advertising category. The diversified media conglomerate hinted that total advertising revenue in the final quarter is likely to decline in the high single-digits.
Adjusted operating costs came in at $329.2 million during the quarter, up 1.5% year over year. Management now anticipates adjusted operating costs to increase in the high-single digits in the fourth quarter. Total adjusted operating profit grew 44.1% to $56.5 million.
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