NY Times' (NYT) Digitization Efforts Steer The Stock

 | Jun 17, 2019 04:22AM ET

Changing consumer preferences and innovative technologies have altered the way in which news is offered and consumed. Readers’ preference for accessing news online, mostly free, has made the industry’s print-advertising model increasingly redundant. As readers started thronging the Internet for news, advertisers followed suit, and so did the newspaper companies.

Trimmed print operations paved the way for online publications that led to the development of a pay-and-read model, as adopted by The New York Times Company (NYSE:NYT) . The company is fast acclimatizing to the changing face of the multiplatform media universe and has already included mobile and reader application products in its portfolio.

The New York Times Company has been realigning cost structure and streamlining operations to increase efficiencies. The company is not only gearing up to become an optimum destination for news and information but is also focusing on lifestyle products and services.