Nielsen (NLSN) Renews Ties With Raycom, Boosts Clientele
Zacks Investment Research | Jan 02, 2019 08:37PM ET
Nielsen Holdings Plc (NYSE:NLSN) is firing on all cylinders to bolster presence in the television ratings world on the back of its robust services.
Recently, the company witnessed contract renewal by its client, Raycom Media. The renewal is testament to reliability and capability of Nielsen’s services.
Per the renewed agreement, Raycom will continue with adoption of Nielsen’s local television ratings service within its LPM, SET and Code Reader markets.
Deal Rationale
The latest deal seems to be a win-win situation for both the companies.
Notably, Raycom is leveraging the power of Nielsen’s television ratings for the purpose of audience measurement across many stations like WBTV-Charlotte, WBRC-Birmingham, WXIX-Cincinnati, WMC-Memphis, WVUE-New Orleans, WFLX-West Palm Beach, to name a few.
Along with the TV station measurement service, Nielsen is providing insight tools – Arianna, NLTV, Ad Intel (NASDAQ:INTC) and Scarborough-Local which will aid Raycom in gauging consumer behavior better.
Meanwhile, Nielsen strengthens its clientele with the deal. Moreover, the agreement accelerates the adoption rate of its local TV rating services.
Coming to the price performance, shares of Nielsen have lost approximately 34.2% in the past year, compared with the Nielsen Holdings Plc Quote
Zacks Rank & Stocks to Consider
Currently, Nielsen carries a Zacks Rank #3 (Hold).
A few better-ranked stocks that can be considered in the broader technology sector are Akamai Technologies (NASDAQ:AKAM) , Acacia Communications (NASDAQ:ACIA) and ACI Worldwide (NASDAQ:ACIW) . All the three stocks carry a Zacks Rank #2 (Buy). You can see Original post
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