Nielsen (NLSN) Renews Agreement With Hearst Television
Zacks Investment Research | Dec 26, 2018 08:48PM ET
Nielsen Holdings Plc (NYSE:NLSN) recently renewed its agreement with Hearst Television for audience measurement. Per the new agreement, Nielsen will provide Hearst with ratings for local and national television and radio stations.
Per the deal, the company’s Watch segment will provide viewership data and analytics, which will aid Hearst in understanding the audience in a better way and accordingly maximize the value of their content across geographies.
The new agreement will benefit Hearst by obtaining electronic ratings across its 26 local markets, national ratings for its syndicated programming and two Baltimore radio stations rating, WIYY-FM and WBAL-AM.
We believe that Nielsen is poised to gain traction with such renewal agreements, which will boost its Watch segment. Notably, Watch business revenues accounted for 53% of total third-quarter revenues, reflecting an increase of 0.8% year over year.
Coming to price performance, shares of Nielsen have declined 35.3% on a year-to-date basis compared with the Original post
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