NCR's Cloud-based Developer Portal To Aid Digital Banking

 | Sep 26, 2016 11:09PM ET

The world’s leading consumer transaction technology provider, NCR Corporation (NYSE:NCR) continues to make bank transactions easier. This time, the technology solutions provider has unveiled a cloud-based Developer Portal that will help financial institutions to meet growing customers’ demand.

The portal will offer “self-service access to digital banking APIs, the Software Development Kit (SDK) and third-party software connections developed by Digital Insight”. Digital Insight (a wholly-owned subsidiary of NCR Corporation) is a provider of online banking intended to enhance customer experience across mobile, bill pay and online banking channels.

With the addition of this new portal, NCR will now be able to provide a complete range of core banking functions powered by Digital Insight. This will strengthen the bank’s relationship with existing customers and help it acquire new ones.

According to Jose Resendiz, vice president & general manager of NCR Digital Insight, “The Developer Portal is a testament to NCR’s commitment to innovation that enables growth for financial institutions through the use of technology and an open, flexible platform.”

We believe that the success of the Developer Portal in drawing more customers based on the new banking services will likely drive demand for NCR’s products.

Apart from this, we are encouraged by NCR’s Automated Teller Machine (ATM) exposure. Right from increasing operational efficiency of the banks to managing retail bank branch networks, NCR has been instrumental in offering value added solutions.

We believe that NCR’s position in the self-service kiosk space is encouraging given the tremendous growth prospects. Continued product launches, growing popularity of its self-service offerings and synergies from acquisitions are the other catalysts.

However, similar offerings from the likes of Diebold Corp. (NYSE:DBD) and International Business Machines Corp. (NYSE:IBM) could create some pressure.

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