Microsoft, Walt Disney Partner To Boost SLAB Initiatives

 | Sep 16, 2019 10:23PM ET

Microsoft (NASDAQ:MSFT) recently announced a five-year partnership with The Walt Disney Company (NYSE:DIS) in an effort to create new ways for “production” and “postproduction” workflows via Microsoft Azure cloud platform. The tech giant will support Walt Disney as an Innovation Partner to bolster StudioLAB (SLAB) initiative. However, the financial terms of the deal have been kept under wraps.

SLAB aims to build upon advanced technology by improve prototypes and designs to enhance video production. SLAB campus, which is likely to span across an area of 3,500 square feet, has been proposed to be built on the famous Disney studio space in Burbank.

Microsoft’s Azure offerings will improve the SLAB project by providing advanced collaboration, storage and network facilities. The collaboration is also aimed at delivering effective ways to shift production assets and data from the studio set to the cloud.

Azure creates a high-speed, low-latency, private link between customer’s on-premises infrastructure facility and Azure cloud regions.

According to Kate Johnson, president of Microsoft US, “The combination of Azure'shyperscale capacity, global distribution, and industry-leading storage and networking capabilities with Disney's strong history of industry leadership unlocks new opportunity in the media and entertainment space and will power new ways to drive content and creativity at scale.”

This will deal will significantly benefit Microsoft and provide it an edge in media and entertainment industry.

Innovative Initiatives Fuel Optimism

The latest deal win is instilling confidence in the stock. Microsoftremains well poised to capitalize on this opportunity by developing technology to enhance entertainment. Notably, the stock has returned 20.4% in the past year, outperforming the Zacks Investment Research

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