Microsoft Unveils New Surface Pro With Enhanced Features
Zacks Investment Research | May 23, 2017 10:25PM ET
Microsoft Corp (NASDAQ:MSFT) recently unveiled the latest Surface Pro at an event in Shanghai, China. The new device comes with a host of new enhancements among which includes 50% more battery life (13.5 hours) than the Surface Pro 4 (nine hours) and 35% more than Apple’s (NASDAQ:AAPL) iPad Pro.
The latest Surface Pro is much more portable than the Surface Pro 4 as it is quite a bit thinner and lighter. Microsoft has also added LTE support for the first time in the Surface line with the latest device.
Although shares did not show any significant movement following the news, we believe that the latest device will boost Microsoft’s presence in the portable/2-in-1 market against the likes of Apple, Samsung (KS:005930), Lenovo and Huawei going ahead.
We also note that Microsoft’s year-to-date return of 10.5% is much better than S&P 500’s gain of 7.2%. We expect that the rejuvenation of the Surface product line along with improving Office 365 subscriber base and strong growth prospect for Azure will help the stock maintain its upside in the rest of 2017.
Improved Features to Boost Competitive Position
The latest Surface Pro device is 2.5 times faster than the Surface Pro 3. Per Forbes, the new device is powered by Intel’s (NASDAQ:INTC) seventh generation core processors – m3 or i5 or i7- depending on the model.
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