Microsoft Ramps Up AI Portfolio: Should AMZN, AAPL Take Note?

 | May 21, 2018 09:31PM ET

Microsoft’s (NASDAQ:MSFT) recent buyout of Semantic Machines is a testament to the fact that tech giants are trying to gain a competitive edge in the conversational artificial intelligence (AI) industry either through innovation or inorganic additions.

Microsoft recently announced that it has acquired Berkeley, CA-based Semantic Machines, which introduced an extensive approach for the development of conversational AI.

With this acquisition, Microsoft has also strengthened its talent pool with prominent names like UC Berkeley professor, Dan Klein, Stanford University professor, Percy Liang, former Apple chief speech scientist, Larry Gillick and technology entrepreneur, Dan Roth.

Microsoft Gaining Traction in Conversational AI

Notably, Microsoft has been working on speech recognition and natural language understanding for the development of its conversational AI initiatives. The company earlier introduced pre-built Cognitive Services into its intelligent assistants. Microsoft Cognitive Services and Azure Bot Service have found a number of takers already

Additionally, Microsoft has also powered its voice assistant, XiaoIce with full duplex voice sense technology. It has been upgraded with this feature and can communicate like on a telephone call, instead of having a walkie talkie like conversation.

Furthermore, Microsoft’s digital assistant Cortana has aided the accelerated adoption of the company’s virtual assistants powered by conversational AI. The addition of Semantic Machines is expected to enhance Microsoft’s overall conversational AI capabilities, thereby helping it gain a strong foothold in the industry.

Microsoft currently has a Zacks Rank #3 (Hold). The long-term earnings growth rate for the company is 11.9%.

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