Microsoft Buys Flipgrid, Ups Ante In Edtech Against Google
Zacks Investment Research | Jun 18, 2018 10:09PM ET
Microsoft (NASDAQ:MSFT) recently acquired Minneapolis-based startup, Flipgrid. The startup is an interactive social learning app for teachers and students with a collaborative approach. The app will be integrated with Microsoft’s products, enabling students to record and share videos with others.
Microsoft is making the app free of cost for schools. The ones who had already subscribed the app will avail a refund. Flipgrid is well poised to thrive as it will now get a larger exposure by serving the global educator community.
However, it may be noted that Flipgrid had paid to leverage Amazon’s (NASDAQ:AMZN) Amazon Web Services (“AWS”) cloud, an Azure competitor.
In a bid to provide students and teachers with a safe and secure interactive environment, the company will be aligned with Microsoft’s GDPR, COPPA and FERPA compliant privacy architecture. Moreover, the tech giant will introduce updates to the education app at Flipgrid’s educator conference.
The terms of the deal have been kept under wraps. Notably, shares of Microsoft have gained 47.1% in the past year, substantially outperforming the Original post
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