McDonald's Buys Dynamic Yield, Boosts Technology Offerings
Zacks Investment Research | Mar 26, 2019 06:57AM ET
McDonald's Corporation (NYSE:MCD) announced that it entered an acquisition agreement with Dynamic Yield Ltd. By acquitting this leader in personalization and decision logic technology, McDonald’s plans on improving technological offerings and customer experience. On the completion of the acquisition, McDonald’s will become the only owner of Dynamic Yield and will continue to invest in its core personalization product team.
After testing this technology in several U.S. restaurants, McDonald’s plans on expanding this facility in other national and international restaurants in 2019. The company will also begin to integrate this technology into all of its digital customer experience such as self-order kiosks and Global Mobile App.
This move will benefit McDonald’s to fortify technological capabilities. The company continues to experience positive results across the majority of its high-growth markets by focusing on new products alongside delivery growth, value and breakfast platforms’ enhancement.
Driven by robust technological innovations, McDonald’s have been continuously driving comparable sales. This in turn has a good bearing on the company’s earnings. McDonald’s delivered better-than-expected earnings for the 18th straight quarter when it posted fourth-quarter 2018 results.
Backed by such impressive earnings trend, shares of McDonald’s have gained 43.4% over the past two years, outperforming the Zacks Investment Research
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