Marsh & McLennan's Arm Sets Up Digital Broker Platform
Zacks Investment Research | Nov 15, 2018 09:04PM ET
Marsh & McLennan Companies, Inc.’s (NYSE:MMC) unit Marsh recently announced the launch of Bluestream, a cloud-based digital broker platform targeting the affinity market. With this introduction, Marsh’s affinity clients would be able to provide customers with insurance products and services through a new and streamlined method.
The new digital platform seamlessly integrates the current digital channels with the user experience of clients. Moreover, the same will be open to and connect with the global insurance marketplace with the help of application program interfaces (APIs). Clients would enjoy freedom to choose and scale the insurance program that matches requirements of customers, contractors or employees in every area and also maintain a consistent global experience. It is a configurable and secure platform where clients can pick one or more insurance providers to quote, bind and issue policies.
Moreover, clients would be provided with state-of-the-art reporting and analytics on insurance programs and get an easy access to evolving technology services like blockchain and machine learning through AI (Artificial Intelligence). Currently, Marsh is accepting beta clients for this latest technology and is also looking forward to scaling the same to a wider client base next year.
The platform is more useful for global clients in digitally progressive sectors and digital native organizations.
Marsh & McLennan’s subsidiary is constantly making concerted efforts to enrich its customers’ experience. This is one of their initiatives wherein a cutting-edge technology is adopted to offer customers a better experience and help expand their businesses as well.
The unit has also announced its plan to launch Marsh-JLT Specialty, subject to the closing of the Jardine Lloyd Thompson Group plc acquisition.
Shares of this Zacks Rank #3 (Hold) company have rallied 6%, underperforming its Original post
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