Marriott To Unify Loyalty Programs, Enhance Guest Experience
Zacks Investment Research | Apr 16, 2018 09:10PM ET
Marriott International, Inc. (NASDAQ:MAR) announced its plans to unify its loyalty program benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) in August. The combined loyalty program is expected to provide richer perks to the company’s loyalty members by enabling them to earn roughly 20% points for every dollar spent. The new loyalty program will also enrich members with more than what was offered under the prior programs.
Under this global loyalty program, members can book stays, and earn or redeem points across 29 brands covering 6,500 hotels in 127 countries and territories. Additionally, the company’s newly launched Marriott Moments, allowing guests to shop for and book unique experiences, will also undergo expansion under the unified program.
Moreover, the loyalty program will facilitate members with the option of earning status based on room nights, with the highest level of status requiring $20,000 in annual spending. Membership status can also be heightened using co-branded credit cards with American Express Co (NYSE:AXP). and JPMorgan Chase & Co. (NYSE:JPM) .
Notably, shares of Marriott have rallied 45% in the past year, outperforming the Zacks Investment Research
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