Lululemon Q2 Earnings Preview: Can LULU Stock Continue Its Climb?

 | Aug 23, 2019 04:18AM ET

Shares of Lululemon (NASDAQ:LULU) have surged over 48% in 2019 to crush the Apparel Market’s 10% average, along with giants it hopes to be compared to one day such as Nike (NYSE:NKE) and Adidas (OTC:ADDYY) . Overall, the second quarter earnings season has been a mixed bag for retailers, so let’s see what to expect from Lululemon’s Q2 results that are due out on September 5 to help gauge if the yoga apparel firm’s impressive run might continue.

Quick Q2 Retail Overview

As of Thursday, second quarter results from 477 S&P 500 were out, with overall earnings up +0.5% on +4.7% higher revenues. For the Retail sector, 79% of firms in the index had already reported, with EPS up +3.6% on +8.3% sales growth. Much of this strength, however, was highlighted by Walmart (NYSE:WMT) and Target’s (NYSE:TGT) strong quarters that helped once again prove to Wall Street that the big-box brick and mortar firms are ready to thrive in the Amazon (NASDAQ:AMZN) age.

Meanwhile, the department stores, including Macy’s (NYSE:M) show few solid signs of a longer-term comeback. On top of that, Foot Locker (NYSE:FL) stock tumbled over 17% Friday after it released disappointing quarterly results (also read: Q2 Earnings Season Scorecard ).

LULU’s Pitch

Lululemon helped jump start the athleisure market that has seen everyone from Nike to Gap (NYSE:GPS) roll out their own competing brands. The Vancouver-based company has also expanded its menswear business, introduced more outwear offerings that see it compete alongside Canada Goose (NYSE:GOOS) , and jump into self-care products.

One could even argue that Lululemon’s rise to prominence has sparked a change in workplace attire that has seen many businesses shift to a more casual dress code. Lulu now offers an array of work-appropriate and business clausal clothes that can be seen from happy-hours to golf courses. The firm also operates a mostly direct-to-consumer business and boosted its global store count to 455 at the end of Q1, up from 411 in the year-ago period.

Lululemon executives expects to more than double the size of its men’s revenues by 2023. Plus, the firm projects that it will more than double its digital revenue and quadruple its international sales. This expansion includes a larger push outside of North America and Australia/New Zealand into Asia and Europe.