Low-Cost Funds Dupe Investors

 | May 10, 2012 03:15AM ET

Fund holdings affect fund performance more than fees or past performance. A cheap fund is not necessarily a good fund. A fund that has done well in the past is not likely to do well in the future. Yet, traditional fund research focuses only on low fees and past performance.
 
Our research on holdings enables investors’ to find funds with high quality holdings – AND – low fees.
 
Investors are good at picking cheap funds. We want them to be better at picking funds with good stocks. Both are required to maximize success.
 
Figure 1 shows that 53% of funds assets are in ETFs and mutual funds with low costs but only 4% of assets are in ETFs and mutual funds with Attractive holdings. This discrepancy is astounding.
 
Figure 1: Allocation of Fund Assets By Holdings Quality and By Costs