Logitech's (LOGI) New Offerings To Boost Retail Strength

 | Jun 05, 2017 09:06PM ET

Buoyed by the impressive momentum in its Retail segment businesses, computer and mobile accessories maker, Logitech International S.A. (NASDAQ:LOGI) rolled out a set of products over the past one week. These include Logitech MeetUp, a conference-cam offering, Logitech Slim Combo, a protective cover and detachable keyboard for Apple's new iPad Pro, and Logitech Flow, software to control multiple computers with one mouse.

Product Details

To be available from July, MeetUp comes with a 120-degree field view, offering higher visibility around the table. MeetUp is capable of working with virtually any video-conferencing software application and cloud service, including Skype for Business and Cisco collaboration applications.

It has a suggested price tag of $899 in the U.S., €1099 in Europe and £999 in the U.K. Logitech estimates that globally, there are about 30-50 million huddle rooms in need of video adoption, leaving ample scope for MeetUp’s market traction. To improve adoptability, the company has also introduced ConferenceCam Soft Remote, an application that can convert a smartphone or tablet into a remote control for MeetUp.

In addition, Apple Inc.’s (NASDAQ:AAPL) latest 10.5-inch and 12.9-inch iPad Pro got a new protective cover in Logitech’s Slim Combo. This latest offering comes with two micro hinges, which will allow customers to smoothly recline iPad Pro within a 50-degree range and keep it in place. Priced at $129.99 for the 10.5-inch iPad Pro and $149.99 for the 12.9-inch iPad Pro, Slim Combo comes in two colors — blue and black.

This apart, the company introduced Logitech Flow, software that will allow clients to control up to three computers with one mouse. MX Master 2S and MX Anywhere 2S, the latest additions to the next-generation MX portfolio, have also been equipped to work seamlessly with the software. To be shipped from July, MX Master 2S and MX Anywhere 2S have a cost price of $99.99 and $79.99, respectively.

Strong Growth Drivers

Growing adoption of new mobile platforms in both mature and emerging markets have been fueling the demand for Logitech’s peripherals and accessories. The company’s fourth-quarter fiscal 2017 results were driven by strong, broad-based momentum in Retail segment businesses, which grew a record 15% year over year in constant currency.

Year to date, the stock has enjoyed a strong bull run, having generated a return of 49.8%, which is almost double that of the Zacks categorized Zacks Investment Research

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