Like Amazon, But Cheaper: The Best Retail Dividends

 | Jul 03, 2020 05:06AM ET

Smart, innovative retail dividends are going to hold a special place in the hearts of many income investors when this pandemic is through. I recently mused about my springtime e-tailing adventures out of Puerto Backyarda. While I got my mister to stay cool, many opportunistic dividend buyers are going to enjoy hot payouts that double or better in the years ahead.

Stores such as Best Buy (NYSE:BBY) and Home Depot (NYSE:HD) have kept people slapping away on their keyboards and occupied with home projects. Even more importantly, retailers like Walmart (NYSE:WMT), Amazon.com (NASDAQ:AMZN) and Kroger (NYSE:KR) not only supplied Americans with the basics, but they also kept cranking out services and strategies to keep people safer as they gathered up what they needed.

Curb-side pickup, mask requirements, distancing stickers, home delivery. Clutch services for millions of Americans. The COVID-19 crisis is just the latest step in retail’s transformation. Amazon has long been forcing retailers to either get on the internet, or get a whole lot better at the brick-and-mortar level, or both. But the coronavirus has added additional wrinkles, new corners to think around.

It’s a “winner take all” world in retail. And, contrary to popular belief, Amazon isn’t the only one innovating any longer. Here are three retailers that are taking business away from Bezos:

h2 1. Williams Sonoma/h2
  • Dividend Yield: 2.3%

Upscale homeware seller Williams-Sonoma (NYSE:WSM) is quietly way ahead of the digital curve.

W-S stopped breaking out its e-commerce revenues in 2019, but prior to that, the company already was deriving more than half of its sales from its online portals for the namesake Williams-Sonoma brand, as well as Pottery Barn, Pottery Barn Kids and Teen, and West Elm.

(Usually when a company obscures its books, it’s a red flag. In W-S’s case, however, it’s provided a stealth competitive advantage!)

The company’s Design Crew Room Planner uses 3D imaging to help people visualize what their homes would look like with all of its expensive baubles. Machine learning helps educate search results, a la Amazon. Meanwhile, a new order management and distribution platform is helping speed up orders and improve product tracking.

Williams-Sonoma blew the doors off its fiscal Q1 earnings. Revenues of $1.24 billion and profits of 74 cents per share both walloped estimates of $1.09 billion and 5 cents per share, respectively. The firm did pull Q2 guidance, like most of its peers, but it kept its long-term targets intact, which is reassuring.

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WSM shares are up 12% this year, and that’s not too shocking considering the company’s clientele. Its upper-crust customers aren’t just economically weathering the storm–they’re using the extra time at home to build out home offices and improve the surroundings they’re stuck with until the pandemic passes.

The stock might not be an appealing buy at this very moment, however. The fundamentals are great, and W-S is on the right side of technology. But shares have roughly “caught up” to the dividend—whose growth, by the way, was put on pause at 48 cents per share. It’s an understandable and likely short-term hiccup, but dividend growth is a necessary driver of long-term growth.

Time is our friend here. A few more months during a likely volatile summer might give investors time to buy WSM at better prices (and better yields).

WSM: On Trend, But Possibly Peaking Right Now